GENERAL PROVISIONS

This Privacy Policy explains how UPVIT LTD (“the Site,” “we,” “us,” or “our”) collects, uses, and discloses your personal information when you visit our website, use our services, make a purchase from upvitshop.eu (the “Site”), or otherwise communicate with us (collectively referred to as the “Services”). For the purposes of this Privacy Policy, “you” and “your” refer to any user of the Services, including customers, website visitors, or any individual whose information we collect in accordance with this policy.

Please read this Privacy Policy carefully. By accessing or using any of our Services, you consent to the collection, use, and disclosure of your personal information as outlined here. If you do not agree with this Privacy Policy, please refrain from using or accessing any of our Services.

CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy periodically to reflect changes in our practices or for operational, legal, or regulatory purposes. Any updates will be posted on the Site, along with an updated “Last Updated” date. We will also take any additional steps required by applicable law to notify you of these changes.

HOW WE COLLECT AND USE YOUR PERSONAL INFORMATION

To provide our Services, we collect personal information about you from various sources, as detailed below. Over the past 12 months, this collection has included information based on how you interact with us.

In addition to the specific purposes outlined below, we may use the information we collect to:

  • Communicate with you,
  • Deliver and improve the Services,
  • Comply with applicable legal obligations,
  • Enforce our terms of service, and
  • Protect or defend our Services, our rights, and the rights of our users or others.
WHAT PERSONAL INFORMATION WE COLLECT

The types of personal information we collect about you depend on how you interact with our Site and use our Services. When we mention “personal information”, we mean any information that identifies, relates to, describes, or can be linked to you. Below, we outline the categories and specific types of personal information we collect.

INFORMATION WE COLLECT DIRECTLY FROM YOU

The information you provide directly through our Services may include:

  • Basic contact details: Your name, address, phone number, and email.
  • Order information: Your name, billing address, shipping address, payment confirmation, email, and phone number.
  • Account information: Your username, password, and security questions.
  • Shopping information: Items you view, add to your cart, or save to your wishlist.
  • Customer support information: Any details you include when communicating with us, such as messages sent through the Services.

Certain features of the Services may require you to provide specific information. While you can choose not to provide this information, doing so may limit or restrict your ability to use or access these features.

INFORMATION WE COLLECT THROUGH COOKIES

We also automatically collect certain information about how you interact with our Services (“Usage Data”). This is done using cookies, pixels, and similar technologies (“Cookies”). Usage Data may include details such as how you access and use our Site and account, including device and browser information, network connection details, your IP address, and other data related to your interactions with the Services.

 INFORMATION WE OBTAIN FROM THIRD PARTIES

We may also obtain information about you from third parties, including vendors and service providers who collect information on our behalf. This may include:

  • Companies that support our Site and Services.
  • Payment processors that collect payment details (e.g., bank account, credit or debit card information, billing address) to process transactions, fulfill your orders, and provide you with requested products or services, as part of our contract with you.
  • When you visit our Site, interact with our emails, advertisements, or Services, we—along with third parties we work with—may automatically collect certain information through online tracking technologies such as pixels, web beacons, software developer kits (SDKs), third-party libraries, and cookies.

Any information obtained from third parties will be handled in accordance with this Privacy Policy. However, we are not responsible for the accuracy of information provided by third parties or for their policies and practices. For more details, please refer to the section titled “Third-Party Websites and Links” below.

HOW WE USE YOUR PERSONAL INFORMATION

Providing Products and Services
We use your personal information to deliver the Services and fulfill our contract with you. This includes processing payments, fulfilling orders, sending notifications related to your account, purchases, returns, exchanges, or other transactions. Additionally, we use your information to create, manage, and maintain your account, arrange shipping, facilitate returns and exchanges, and enable you to post reviews.

Marketing and Advertising
Your personal information is used for marketing and promotional purposes, such as sending marketing communications via email, text, or postal mail, and displaying advertisements for our products or services. This also allows us to tailor the Services and advertisements on our Site and other platforms to better match your interests.

Security and Fraud Prevention
We use your personal information to detect, investigate, and respond to potential fraudulent, illegal, or malicious activity. If you register for an account and use the Services, it is your responsibility to keep your account credentials secure. We strongly advise against sharing your username, password, or access details with others. If you suspect your account has been compromised, please contact us immediately.

Communicating with You
We use your personal information to provide customer support and improve our Services. This serves our legitimate interest in ensuring we respond effectively, deliver high-quality services, and maintain a strong business relationship with you.

COOKIES

Like many websites, we use Cookies on our Site. Cookies help us operate and enhance our Site and Services by remembering your actions and preferences. They also allow us to run analytics and better understand how users interact with our Services, which supports our legitimate interest in managing, improving, and optimizing them. Additionally, we may allow third parties and service providers to use Cookies on our Site to personalize services, products, and advertising both on our Site and across other websites.

Most web browsers accept Cookies by default, but you can adjust your browser settings to delete or reject Cookies if you prefer. Please note, however, that removing or blocking Cookies may affect your experience on our Site. Certain features, functionality, or services may not work correctly or may no longer be available. Furthermore, blocking Cookies may not entirely prevent information sharing with third parties, such as our advertising partners.

HOW WE DISCLOSE PERSONAL INFORMATION

In certain circumstances, we may disclose your personal information to third parties for legitimate purposes, as outlined in this Privacy Policy. These circumstances may include:

  • Service Providers: With vendors or third parties that perform services on our behalf, such as IT management, payment processing, data analytics, customer support, cloud storage, order fulfillment, and shipping.
  • At Your Direction or With Your Consent: When you request, direct, or consent to the disclosure of your information, such as for product shipments or through social media widgets and login integrations.
  • Affiliates and Corporate Group: With our affiliates or within our corporate group, where it serves our legitimate interest in operating a successful business.
  • Business Transactions and Legal Obligations: In connection with business transactions, such as mergers, acquisitions, or bankruptcy, as well as to comply with legal obligations (e.g., responding to subpoenas, search warrants, or similar requests), enforce our terms of service, or protect and defend our Services, rights, and the rights of our users or others.

We do not use or disclose sensitive personal information to infer characteristics about you.

Over the past 12 months, we have “sold” and “shared” personal information (as defined under applicable law) for advertising and marketing purposes, as follows.

CATEGORY OF PERSONAL INFORMATION

Identifiers: Includes basic contact details and specific order and account information.

Commercial Information: Records of purchased products or services and shopping activity.

Internet or Network Activity: Includes Usage Data and related browsing information.

USER GENERATED CONTENT

The Services may allow you to post product reviews or other user-generated content. If you choose to submit content to any public area of the Services, it will be visible to the public and accessible to anyone.

We do not control who may access the information you choose to share publicly, nor can we guarantee that those who view it will respect your privacy or keep it secure. We are not responsible for the privacy or security of any information you choose to make publicly available, nor for the accuracy, use, or misuse of any information you disclose or receive from third parties.

THIRD PARTY WEBSITES AND LINKS

Our Site may contain links to websites or online platforms operated by third parties. If you choose to follow these links to sites not affiliated with or controlled by us, we recommend reviewing their privacy policies, security practices, and terms and conditions. We do not guarantee and are not responsible for the privacy, security, accuracy, completeness, or reliability of content on these third-party sites.

Information you share in public or semi-public areas, including on third-party social media platforms, may be visible to other users of the Services or those platforms, without restrictions on its use by us or third parties. The inclusion of such links on our Site does not imply our endorsement of the content, owners, or operators of those platforms unless explicitly stated within the Services.

CHILDREN’S DATA

The Services are not intended for use by children, and we do not knowingly collect personal information from individuals under the age of 16. If you are a parent or guardian and believe that your child has provided us with personal information, please contact us using the details provided below to request its deletion.

As of the effective date of this Privacy Policy, we do not have actual knowledge that we “share” or “sell” personal information of individuals under 16 years of age, as defined by applicable law.

SECURITY AND RETENTION OF YOUR INFORMATION

Please note that no security measures are completely foolproof, and we cannot guarantee “perfect security.” Additionally, any information you send to us may not be fully secure during transmission. We advise against using unsecure channels to share sensitive or confidential information with us.

The length of time we retain your personal information depends on various factors, including whether it is needed to maintain your account, deliver the Services, comply with legal obligations, resolve disputes, or enforce applicable contracts and policies.

YOUR RIGHTS AND CHOICES

Depending on your place of residence, you may have certain rights regarding your personal information. These rights are not absolute, may apply only in specific circumstances, and we may decline requests where permitted by law.

  • Right to Access / Know: You may request access to the personal information we hold about you, including details on how we use and share your information.
  • Right to Delete: You may request the deletion of personal information we maintain about you.
  • Right to Correct: You may request that we correct any inaccurate personal information we hold about you.
  • Right to Portability: You may request a copy of your personal information and, in certain circumstances, request its transfer to a third party.
  • Right to Opt Out of Sale, Sharing, or Targeted Advertising: You may direct us not to “sell” or “share” your personal information or opt out of its processing for targeted advertising purposes, as defined by applicable privacy laws. If you visit our Site with the Global Privacy Control opt-out signal enabled, we will treat it as a request to opt out of the “sale” or “sharing” of personal information for the device and browser used to access the Site.
  • Right to Limit and/or Opt Out of Sensitive Personal Information Use: You may request that we limit the use or disclosure of your sensitive personal information to what is necessary to deliver the Services or products reasonably expected by an average individual.
  • Right to Restrict Processing: You may request that we stop or limit the processing of your personal information.
  • Right to Withdraw Consent: If we rely on your consent to process your personal information, you may withdraw that consent at any time.
  • Right to Appeal: If we deny your request, you may appeal our decision by responding directly to our denial.
  • Managing Communication Preferences: You can opt out of receiving promotional emails at any time by clicking the “unsubscribe” link in our emails. However, we may still send you non-promotional communications, such as those regarding your account or orders.

You may exercise these rights by following the instructions on our Site or by contacting us using the details provided below.

We will not discriminate against you for exercising your rights. To respond to your request, we may need to verify your identity by collecting details such as your email address or account information. In accordance with applicable law, you may designate an authorized agent to act on your behalf. Before processing requests from an agent, we may require proof of authorization and direct identity verification from you.

We will respond to your request promptly, as required under applicable laws.

COMPLAINTS

If you have any concerns or complaints about how we process your personal information, please contact us using the details provided below. If you are not satisfied with our response, you may have the right to appeal our decision, depending on your place of residence, by reaching out to us again using the same contact details. Additionally, you may choose to file a complaint with your local data protection authority.

INTERNATIONAL USERS

Please be aware that we may transfer, store, and process your personal information outside of your country of residence, including in the United States. Your information may also be processed by staff, third-party service providers, and partners in these regions.

If we transfer your personal information outside of Europe, we will use recognized transfer mechanisms, such as the European Commission’s Standard Contractual Clauses or equivalent agreements approved by the relevant UK authority, where applicable. Transfers to countries determined to provide an adequate level of data protection may not require such mechanisms.

CONTACT

If you have any questions about our privacy practices or this Privacy Policy, or if you wish to exercise any of your rights, please contact us at [email protected].